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Promotion is one of 4 components of the Marketing Mix. It aims at promoting the product through medias (TV, radio, press, internet, brochure, mailing, phoning...). It is more particularly used during following phases of the product lifecyle: Market introduction: to promote the product and make it known more quickly Maturity: case of promotions Decline: in case t is chosen to relaunch the product by the Marketing Manager
It directly influences the product sales volume. It is thus important that fontions connected to supply planning are informed by the Marketing Manager of the promotional campaigns, and this, with enough advance notice for being able to plan the supply of the necessary quantities.
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Spec Sheets 
