Strategic Marketing - The 4 P of the Marketing Mix |
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The «4 P» allow to define the Marketing Mix. They contain following constituents of strategic marketing: Price (positionning on the market taking into account product cost and competition) Place (distribution channel adapted to the product / market. For example: internet, retail, specialized distribution, wholesalers...)
The Marketing Mix allows to define exactly a product and its positionning on the market. It also allows a first approach of the logistics structure that would be needed to respect this definition (both in term of costs and availability / customer service).
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Spec Sheets 
